From the Founder & VP Products at CloudSwitch

Ellen Rubin

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Top Stories by Ellen Rubin

Cloud Computing Journal Many IT managers would love to move some of their applications out of the enterprise data center and into the cloud. It's a chance to eliminate a whole litany of costs and headaches: in capital equipment, in power and cooling, in administration and maintenance. Instead, just pay as you go for the computing power you need, and let someone else worry about managing the underlying infrastructure. But moving from theory into practice is where things get complicated. It's true that a new web application built from scratch for the cloud as a standalone environment can be rolled out quickly and relatively easily. But for existing applications running in a traditional data center and integrating with a set of other systems, tools and processes, it's not nearly so simple. What's really involved when moving an application from your enterprise data ... (more)

Holiday Presents from the Cloud

Cloud Expo New York As the year winds down, there are a few things I have come to expect: holiday parties, snow, and new features from cloud providers.  This year exceeded all of my expectations, starting with a note in early December from our friends at Terremark letting us know that they have fixed their Windows pricing for cloud servers.  Until this upgrade, if you started a Windows server in their cloud, you had to pay for a whole month of Windows licensing ($30-$100 depending on the version) no matter how much you used the server. This was rather un-cloudlike, where we want ... (more)

Why an 'Apps' Guy Moved to Cloud Computing

CloudSwitch Session at Cloud Expo I have spent most of my career involved in the development of software applications. For the past seven years, I had the honor of leading SolidWorks, the # 1 mainstream 3D CAD company in the world. When I left in 2007 we had over 750,000 users and tens of thousands of companies using our software. They were designing products that you and I use in our everyday lives. Through a lot of hard work of hundreds of employees and some luck we helped create a lot of value for these customers as well as our investors and business partners. In addition to... (more)

Has Virtualization Solved the Data Center Crisis?

Cloud Computing Journal Over the past several years, many IT departments have committed to virtualization as an antidote to the spiraling costs and inflexibility plaguing corporate data centers everywhere. By running applications on virtual servers and consolidating underutilized hardware, data centers can get maximum value from their equipment. Virtualization also makes IT more responsive to the needs of the business: rather than spending weeks or months to provision a physical server, a virtual server can be launched in minutes. Virtualization was meant to be the solution to t... (more)

What Does Enterprise IT Really Want from Cloud Computing?

Cloud Expo 2010 Analysts, bloggers and mainstream media have spent 2009 promoting cloud computing as “the next big thing” that will revolutionize the way companies buy and use computing power. But beyond the hype and the C-level interest in an exciting trend, there’s value to the cloud that appeals to the pragmatic, “show me” nature of enterprise IT. The two main drivers for cloud computing are the same ones that have always motivated enterprise IT: save money (do more with less) and be more responsive to business needs. These goals are typically in conflict with each other, s... (more)