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From the Founder & VP Products at CloudSwitch

Ellen Rubin

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Top Stories by Ellen Rubin

Cloud Expo 2010 Analysts, bloggers and mainstream media have spent 2009 promoting cloud computing as “the next big thing” that will revolutionize the way companies buy and use computing power. But beyond the hype and the C-level interest in an exciting trend, there’s value to the cloud that appeals to the pragmatic, “show me” nature of enterprise IT. The two main drivers for cloud computing are the same ones that have always motivated enterprise IT: save money (do more with less) and be more responsive to business needs. These goals are typically in conflict with each other, so that in tough times the first takes precedence and in boom times the second one does. The cloud offers the promise of being able to do both, which is why it so attractive to the CIO and IT managers. The cloud potentially lets you offload from your expensive internal infrastructure and scal... (more)

Is Amazon the Official Cloud Standard?

The Structure 2010 show was memorable for CloudSwitch, highlighted by the launch of the commercial version of our CloudSwitch Enterprise software that lets companies easily use multiple cloud providers to run their enterprise applications. With a few clicks, users run their applications where they best fit, based on their specific business and technical criteria. So it certainly got our attention when at the Hybrid Clouds panel, Marten Mickos, CEO of Eucalyptus Systems, made a claim that Amazon’s API should be the basis for an industry standard. Marten added that the industry shou... (more)

Moving to the Cloud: How Hard is it Really?

Many IT managers would love to move some of their applications out of the enterprise data center and into the cloud. It's a chance to eliminate a whole litany of costs and headaches: in capital equipment, in power and cooling, in administration and maintenance. Instead, just pay as you go for the computing power you need, and let someone else worry about managing the underlying infrastructure. But moving from theory into practice is where things get complicated. It's true that a new web application built from scratch for the cloud as a standalone environment can be rolled out qu... (more)

Moving to the Cloud: How Hard is it Really?

Cloud Computing Journal Many IT managers would love to move some of their applications out of the enterprise data center and into the cloud. It's a chance to eliminate a whole litany of costs and headaches: in capital equipment, in power and cooling, in administration and maintenance. Instead, just pay as you go for the computing power you need, and let someone else worry about managing the underlying infrastructure. But moving from theory into practice is where things get complicated. It's true that a new web application built from scratch for the cloud as a standalone enviro... (more)

Why Cloud is at the Top of the CIO's Priorities

Cloud Computing Journal In the most difficult economic climate in decades, CIOs are reevaluating their strategies and looking for new ways to reduce data center costs and overhead while improving responsiveness to business requirements. Cloud computing has emerged as a much more agile and efficient approach than what companies have done in the past: adding more compute, storage and networking capacity or trying to get more out of what they already own. Cloud computing did not emerge from a vacuum, but has its origins in three technology "megatrends" that most CIOs are already fa... (more)