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From the Founder & VP Products at CloudSwitch

Ellen Rubin

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Top Stories by Ellen Rubin

I recently read a Bank of America Merrill Lynch report about cloud computing, and they described private clouds as "old wine in a new bottle." I think they nailed it! The report points out that a typical private cloud set-up looks much the same as the infrastructure components currently found in a corporate data center, with virtualization added to the mix. While the virtualization provides somewhat better server utilization, the elasticity and efficiency available in the public cloud has private clouds beat by a mile. In short, the term "private cloud" is usually just a buzzword for virtualized internal environments that have been around for years. By replicating existing data center architectures, they also recreate the same cost and maintenance issues that cloud computing aims to alleviate. Despite their limitations, there is still a lot of industry talk about c... (more)

Show Report: Reality Check at 4th Cloud Expo

Cloud Computing Expo on Ulitzer The talk at the 4th Cloud Expo this week in Santa Clara was all about enterprise cloud adoption. Is it real? Is it already happening? If so, who’s doing it, which applications are they running and which clouds are being tested? To a large extent, cloud computing is a victim of its own somewhat out-of-control hype cycle. Since so much has been written and discussed about the cloud in 2009, there is now a growing impatience for actual results. The fact that 2000 people showed up at the Cloud Expo in Santa Clara this week (double the number from las... (more)

Holiday Presents from the Cloud

Cloud Expo New York As the year winds down, there are a few things I have come to expect: holiday parties, snow, and new features from cloud providers.  This year exceeded all of my expectations, starting with a note in early December from our friends at Terremark letting us know that they have fixed their Windows pricing for cloud servers.  Until this upgrade, if you started a Windows server in their cloud, you had to pay for a whole month of Windows licensing ($30-$100 depending on the version) no matter how much you used the server. This was rather un-cloudlike, where we want ... (more)

Cloud Federation and the Intercloud

5th International Cloud Expo New York Last week's post explored federation in the cloud, allowing enterprises to move workloads seamlessly across internal and external clouds according to business and application requirements. Advances in federation are good news for companies considering a move to the cloud since deployments no longer need to be custom projects and applications no longer have to be tightly coupled to a particular cloud. To follow up, there's been lots of discussion recently about the concept of the "Intercloud," a direction for cloud computing that is closely rel... (more)

New CloudSwitch Blog for Enterprise Cloud Computing

Welcome to our enterprise cloud computing blog where we'll share our perspectives on cloud computing trends and best practices for the enterprise. We're a team with extensive experience in IT software and systems (learn more about us), and we're passionate about the opportunity that cloud computing offers for fundamentally improving enterprise IT. However, we believe that before the cloud can reach its potential, some innovation needs to take place within the enterprise data center to make cloud computing simple, secure and tightly integrated with existing IT infrastructure. Our ... (more)