Welcome!

From the Founder & VP Products at CloudSwitch

Ellen Rubin

Subscribe to Ellen Rubin: eMailAlertsEmail Alerts
Get Ellen Rubin via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories by Ellen Rubin

I recently read a Bank of America Merrill Lynch report about cloud computing, and they described private clouds as "old wine in a new bottle." I think they nailed it! The report points out that a typical private cloud set-up looks much the same as the infrastructure components currently found in a corporate data center, with virtualization added to the mix. While the virtualization provides somewhat better server utilization, the elasticity and efficiency available in the public cloud has private clouds beat by a mile. In short, the term "private cloud" is usually just a buzzword for virtualized internal environments that have been around for years. By replicating existing data center architectures, they also recreate the same cost and maintenance issues that cloud computing aims to alleviate. Despite their limitations, there is still a lot of industry talk about c... (more)

New CloudSwitch Blog for Enterprise Cloud Computing

Welcome to our enterprise cloud computing blog where we'll share our perspectives on cloud computing trends and best practices for the enterprise. We're a team with extensive experience in IT software and systems (learn more about us), and we're passionate about the opportunity that cloud computing offers for fundamentally improving enterprise IT. However, we believe that before the cloud can reach its potential, some innovation needs to take place within the enterprise data center to make cloud computing simple, secure and tightly integrated with existing IT infrastructure. Our ... (more)

Moving to the Cloud: How Hard is it Really?

Many IT managers would love to move some of their applications out of the enterprise data center and into the cloud. It's a chance to eliminate a whole litany of costs and headaches: in capital equipment, in power and cooling, in administration and maintenance. Instead, just pay as you go for the computing power you need, and let someone else worry about managing the underlying infrastructure. But moving from theory into practice is where things get complicated. It's true that a new web application built from scratch for the cloud as a standalone environment can be rolled out qu... (more)

Why Cloud is at the Top of the CIO's Priorities

Cloud Computing Journal In the most difficult economic climate in decades, CIOs are reevaluating their strategies and looking for new ways to reduce data center costs and overhead while improving responsiveness to business requirements. Cloud computing has emerged as a much more agile and efficient approach than what companies have done in the past: adding more compute, storage and networking capacity or trying to get more out of what they already own. Cloud computing did not emerge from a vacuum, but has its origins in three technology "megatrends" that most CIOs are already fa... (more)

Moving to the Cloud: Key Considerations for Cloud Storage

This post is part of a series examining the issues involved when moving applications between internal data centers and public clouds. The true challenges in storage and data management in the cloud result from the diverse and often unfamiliar processes and infrastructures offered by the cloud providers, including: new provisioning methods, storage properties, data population and transfer, and systems for data management (snapshots, clones, replication, backup). The cloud providers define the relationship between servers and storage and often impose constraints on everything from ... (more)