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From the Founder & VP Products at CloudSwitch

Ellen Rubin

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Top Stories by Ellen Rubin

Welcome to our enterprise cloud computing blog where we'll share our perspectives on cloud computing trends and best practices for the enterprise. We're a team with extensive experience in IT software and systems (learn more about us), and we're passionate about the opportunity that cloud computing offers for fundamentally improving enterprise IT. However, we believe that before the cloud can reach its potential, some innovation needs to take place within the enterprise data center to make cloud computing simple, secure and tightly integrated with existing IT infrastructure. Our mission is to do just that. We tend to see the world from the data center out, unlike much of the innovation around cloud computing to date, which has focused on the cloud as a separate and silo'd environment. Enterprise Cloud Computing Hurdles We share the view held by many that the cloud will... (more)

Amazon’s VPC Opens the Door for Innovation and Enterprise Cloud Adoption

The recent announcement from Amazon of the Virtual Private Cloud (VPC) represents the next big advance in the evolution chain for cloud computing. Enterprises can now integrate their IT infrastructure with Amazon's vast computing and storage resources, using a VPN connection from their data center to their own virtual private cloud which then looks like part of their internal network. Until the release of VPC, companies were left to build applications and utilize the cloud as a separate and somewhat siloed portion of their computing environment. In addition to the VPN connection... (more)

Moving to the Cloud: Key Considerations for Cloud Storage

This post is part of a series examining the issues involved when moving applications between internal data centers and public clouds. The true challenges in storage and data management in the cloud result from the diverse and often unfamiliar processes and infrastructures offered by the cloud providers, including: new provisioning methods, storage properties, data population and transfer, and systems for data management (snapshots, clones, replication, backup). The cloud providers define the relationship between servers and storage and often impose constraints on everything from ... (more)

World Cup and the Cloud: The Case for Monitoring

The World Cup is the world’s largest sporting event and this year’s extravaganza from South Africa has been exciting, but not without controversy. Any sports fan watching the recent match between England and Germany had to be frustrated to see English midfielder Frank Lampard’s goal clearly crossing the goal line, but without the referee awarding the goal. Where was the videotape?  A simple review of a videotape could have prevented this miscall. Fortunately the IT world has subscribed to the old adage, “you can’t fix what you can’t see.” For this reason, we have a plethora of t... (more)

Why Cloud is at the Top of the CIO’s Priorities

In the most difficult economic climate in decades, CIOs are reevaluating their strategies and looking for new ways to reduce data center costs and overhead while improving responsiveness to business requirements. Cloud computing has emerged as a much more agile and efficient approach than what companies have done in the past: adding more compute, storage and networking capacity or trying to get more out of what they already own. Cloud computing did not emerge from a vacuum, but has its origins in three technology "megatrends" that most CIOs are already familiar with. These devel... (more)