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From the Founder & VP Products at CloudSwitch

Ellen Rubin

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Top Stories by Ellen Rubin

Back in September, I blogged about a strange situation I had noticed in the cloud market: Where Are the Telcos? At that time, Verizon had made their initial announcement about their new CaaS offering for the SMB market, which only seemed to highlight the relative lack of leadership and progress by telcos in the cloud market. With yesterday’s big news about Verizon acquiring Terremark, it appears that the telcos are starting to show up. Several people commented on the earlier blog that my arguments were mainly true for North American telcos, and as I’ve learned since, outside of North America, the telcos have been far more active in building clouds and embracing this new business model.  But as a global leader, Verizon’s recent activities are a major step in the evolution of the cloud industry, likely to have significant impact on the market overall. While it’s too ... (more)

2010 is the Year of the Federated Cloud Computing

In this first post of 2010, I’d like to look at one of the most important cloud issues that enterprises want to tackle: federation in the cloud — across clouds and between the cloud and the data center. Also known as hybrid clouds, the notion of federation has been around since cloud computing began, but as a long-term vision rather than a working solution. This year that gap is going to close. What Is Cloud Federation? Federation brings together different cloud flavors and internal resources so companies can select a computing environment on demand that makes sense for a partic... (more)

P2C: A Funny Thing Happened on the Way to the Cloud

As IT organizations move forward with their virtualization initiatives, consolidating operations and shrinking provisioning times, the cloud has come along as an even more compelling option. In the cloud, companies can build capacity on-demand without having to own or manage the computing infrastructure. As companies review their application portfolios, they’ve started to realize that many of their not-yet-virtualized apps could easily be run in the cloud. In particular, applications that are characterized by spikey, cyclical, or seasonal usage could benefit the most from the clo... (more)

New CloudSwitch Blog for Enterprise Cloud Computing

Cloud Computing Journal Welcome to our enterprise cloud computing blog where we'll share our perspectives on cloud computing trends and best practices for the enterprise. We're a team with extensive experience in IT software and systems (learn more about us), and we're passionate about the opportunity that cloud computing offers for fundamentally improving enterprise IT. However, we believe that before the cloud can reach its potential, some innovation needs to take place within the enterprise data center to make cloud computing simple, secure and tightly integrated with existi... (more)

Amazon's VPC Opens the Door for Innovation and Enterprise Cloud Adoption

Cloud Computing Journal The recent announcement from Amazon of the Virtual Private Cloud (VPC) represents the next big advance in the evolution chain for cloud computing. Enterprises can now integrate their IT infrastructure with Amazon's vast computing and storage resources, using a VPN connection from their data center to their own virtual private cloud which then looks like part of their internal network. Until the release of VPC, companies were left to build applications and utilize the cloud as a separate and somewhat siloed portion of their computing environment. In addi... (more)