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From the Founder & VP Products at CloudSwitch

Ellen Rubin

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Top Stories by Ellen Rubin

Welcome to our enterprise cloud computing blog where we'll share our perspectives on cloud computing trends and best practices for the enterprise. We're a team with extensive experience in IT software and systems (learn more about us), and we're passionate about the opportunity that cloud computing offers for fundamentally improving enterprise IT. However, we believe that before the cloud can reach its potential, some innovation needs to take place within the enterprise data center to make cloud computing simple, secure and tightly integrated with existing IT infrastructure. Our mission is to do just that. We tend to see the world from the data center out, unlike much of the innovation around cloud computing to date, which has focused on the cloud as a separate and silo'd environment. Enterprise Cloud Computing Hurdles We share the view held by many that the cloud will... (more)

Holiday Presents from the Cloud

Cloud Expo New York As the year winds down, there are a few things I have come to expect: holiday parties, snow, and new features from cloud providers.  This year exceeded all of my expectations, starting with a note in early December from our friends at Terremark letting us know that they have fixed their Windows pricing for cloud servers.  Until this upgrade, if you started a Windows server in their cloud, you had to pay for a whole month of Windows licensing ($30-$100 depending on the version) no matter how much you used the server. This was rather un-cloudlike, where we want ... (more)

Show Report: Reality Check at 4th Cloud Expo

Cloud Computing Expo on Ulitzer The talk at the 4th Cloud Expo this week in Santa Clara was all about enterprise cloud adoption. Is it real? Is it already happening? If so, who’s doing it, which applications are they running and which clouds are being tested? To a large extent, cloud computing is a victim of its own somewhat out-of-control hype cycle. Since so much has been written and discussed about the cloud in 2009, there is now a growing impatience for actual results. The fact that 2000 people showed up at the Cloud Expo in Santa Clara this week (double the number from las... (more)

Cloud Federation and the Intercloud

5th International Cloud Expo New York Last week's post explored federation in the cloud, allowing enterprises to move workloads seamlessly across internal and external clouds according to business and application requirements. Advances in federation are good news for companies considering a move to the cloud since deployments no longer need to be custom projects and applications no longer have to be tightly coupled to a particular cloud. To follow up, there's been lots of discussion recently about the concept of the "Intercloud," a direction for cloud computing that is closely rel... (more)

P2C: A Funny Thing Happened on the Way to the Cloud

As IT organizations move forward with their virtualization initiatives, consolidating operations and shrinking provisioning times, the cloud has come along as an even more compelling option. In the cloud, companies can build capacity on-demand without having to own or manage the computing infrastructure. As companies review their application portfolios, they’ve started to realize that many of their not-yet-virtualized apps could easily be run in the cloud. In particular, applications that are characterized by spikey, cyclical, or seasonal usage could benefit the most from the clo... (more)