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From the Founder & VP Products at CloudSwitch

Ellen Rubin

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Top Stories by Ellen Rubin

As IT organizations move forward with their virtualization initiatives, consolidating operations and shrinking provisioning times, the cloud has come along as an even more compelling option. In the cloud, companies can build capacity on-demand without having to own or manage the computing infrastructure. As companies review their application portfolios, they’ve started to realize that many of their not-yet-virtualized apps could easily be run in the cloud. In particular, applications that are characterized by spikey, cyclical, or seasonal usage could benefit the most from the cloud’s economics and scalability — but a significant percentage aren’t even getting the benefits of virtualization. So what’s the delay in going “P2V” (physical to virtual)? As with the cloud, virtualization has typically percolated from the bottom up. In many cases it crept into organization... (more)

New CloudSwitch Blog for Enterprise Cloud Computing

Welcome to our enterprise cloud computing blog where we'll share our perspectives on cloud computing trends and best practices for the enterprise. We're a team with extensive experience in IT software and systems (learn more about us), and we're passionate about the opportunity that cloud computing offers for fundamentally improving enterprise IT. However, we believe that before the cloud can reach its potential, some innovation needs to take place within the enterprise data center to make cloud computing simple, secure and tightly integrated with existing IT infrastructure. Our ... (more)

Has Virtualization Solved the Data Center Crisis?

Cloud Computing Journal Over the past several years, many IT departments have committed to virtualization as an antidote to the spiraling costs and inflexibility plaguing corporate data centers everywhere. By running applications on virtual servers and consolidating underutilized hardware, data centers can get maximum value from their equipment. Virtualization also makes IT more responsive to the needs of the business: rather than spending weeks or months to provision a physical server, a virtual server can be launched in minutes. Virtualization was meant to be the solution to t... (more)

Amazon's VPC Opens the Door for Innovation and Enterprise Cloud Adoption

Cloud Computing Journal The recent announcement from Amazon of the Virtual Private Cloud (VPC) represents the next big advance in the evolution chain for cloud computing. Enterprises can now integrate their IT infrastructure with Amazon's vast computing and storage resources, using a VPN connection from their data center to their own virtual private cloud which then looks like part of their internal network. Until the release of VPC, companies were left to build applications and utilize the cloud as a separate and somewhat siloed portion of their computing environment. In addi... (more)

Show Report: Reality Check at 4th Cloud Expo

Cloud Computing Expo on Ulitzer The talk at the 4th Cloud Expo this week in Santa Clara was all about enterprise cloud adoption. Is it real? Is it already happening? If so, who’s doing it, which applications are they running and which clouds are being tested? To a large extent, cloud computing is a victim of its own somewhat out-of-control hype cycle. Since so much has been written and discussed about the cloud in 2009, there is now a growing impatience for actual results. The fact that 2000 people showed up at the Cloud Expo in Santa Clara this week (double the number from las... (more)