From the Founder & VP Products at CloudSwitch

Ellen Rubin

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Top Stories by Ellen Rubin

Web apps were born to run in the cloud. With endless flexibility, on-demand scaling and great pricing, the cloud meets the business and technical needs of many enterprises’ web-based applications for e-commerce, collaboration, marketing, CRM and dozens of other functions. With their ‘spikey’ needs for compute resources around peak periods, web apps are often corporate data center hogs and/or hosted at colos and MSPs at high cost. As we work with many enterprise customers, we consistently hear the desire to host web apps in the cloud to reduce data center costs, footprints and headaches. There seem to be three major use cases emerging in the cloud market, reflecting the ways in which specific web apps are architected, and the comfort levels of the customer in exposing some or all of their app stacks outside the corporate firewall: Build the entire web application to ... (more)

Now Everybody Wants a Cloud Gateway

In our discussions with industry insiders, we’re hearing more and more about the need for a cloud gateway — technology that provides a bridge between an organization’s internal environment and one or more public clouds. It’s a message we’re also hearing with growing frequency from enterprise customers and potential partners alike as their cloud architectures mature. In the first post of this series, I’d like to look at what’s behind this trend, and why different stakeholders are making the cloud gateway a top priority. First of all, it’s another clear signal that cloud computing... (more)

Cloud Brokers Make the Cloud Fit for Enterprise Requirements

Sometimes it’s fun to look back at your predictions to remember what you were thinking at the time and see how accurate you turned out to be. Based on some recent conversations, I decided to revisit one of our early blog posts from 2009, where we were envisioning the direction this industry would take and the role our technology would play in it. That post, Dynamic Cloud Fitting — the Future in Automated Cloud Management, described a world where workloads would move automatically to the right environment to meet a customer’s business and technical requirements. It also explored ... (more)

Show Report: Reality Check at 4th Cloud Expo

Cloud Computing Expo on Ulitzer The talk at the 4th Cloud Expo this week in Santa Clara was all about enterprise cloud adoption. Is it real? Is it already happening? If so, who’s doing it, which applications are they running and which clouds are being tested? To a large extent, cloud computing is a victim of its own somewhat out-of-control hype cycle. Since so much has been written and discussed about the cloud in 2009, there is now a growing impatience for actual results. The fact that 2000 people showed up at the Cloud Expo in Santa Clara this week (double the number from las... (more)

Holiday Presents from the Cloud

Cloud Expo New York As the year winds down, there are a few things I have come to expect: holiday parties, snow, and new features from cloud providers.  This year exceeded all of my expectations, starting with a note in early December from our friends at Terremark letting us know that they have fixed their Windows pricing for cloud servers.  Until this upgrade, if you started a Windows server in their cloud, you had to pay for a whole month of Windows licensing ($30-$100 depending on the version) no matter how much you used the server. This was rather un-cloudlike, where we want ... (more)